Chevrolet has named Spike DDB as its African-American agency of record. The agency will begin work on the Chevy account immediately. Information on annual billings for the assignment were not provided in the announcement.
The Brooklyn, NY-based agency is the first African-American shop named to handle a General Motors line since all of its black agency assignments were eliminated in 2009.
Founded by film director Spike Lee and DDB Worldwide, Spike DDB is the third recently named ad agency assignment at the newly organized GM. Goodby, Silverstein & Partners was named the general market agency in May. The Austin, Texas-based LatinWorks agency was selected Hispanic agency of record in August. The Omnicom advertising group has a stake in all of the agencies selected for the Chevrolet brand.
“We’ve seen outstanding work from Spike DDB for their current clients and the creative approach they offer Chevrolet will be a great fit for the brand,” said Chris Perry, U.S. vice president, Chevrolet Marketing in a statement. “Along with the recent announcement of LatinWorks, we are expanding our multicultural agency representation and emphasizing the importance of multicultural consumers to Chevrolet.”
“We believe we’ve sought out and found the right agency partners for Chevrolet,” said Joel Ewanick, vice president, U.S. Marketing, General Motors. “Chevrolet has always been an inclusive brand and we want all our agencies to help us get that message to consumers.”