It’s about time! Those big, bulky books are NOTHING but a waste of paper. I don’t know one person who uses a phone book any more. One word: Google.
This month, New York, Florida and Pennsylvania approved Verizon’s request to axe these monstrous books, and Virginia is next in line…making a total of 15 states who have said sayonara to these booster seats books. Between 2005 and 2008, their usage fell from an already-meager 25% to 11%. I’m sure 2011 will be even worse. Hopefully within the next couple years, they’ll be completely gone. The environment could always use a hand!
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We delivered over 500 Yellow Page phone directories back to their head office:
http://www.youtube.com/watch?v=GYTwMV7ZISo
and how do you think all of that stuff got up on “Google”? From the same people working with small businesses to setup a program in print and online that works best for their business.
I’m curious what the sample size was on the “not one” uses the book survey you did, because the books got over 12 billion references last year. But obviously not from your circle of friends.