Last Year Activision Dropped one of the most Anticipated Games in History, Call of Duty: Modern Warfare 2, and that anticipation brought in $310 Million, selling 4.7 Millions copies world wide(mostly US & UK) in the 1st 24 hours, Hard to top Right? Not for Activision, This week, actually tues from 12a to 1159p, Activision Moved 5.6 Million Copies of Black Ops, raking in $360 Million Dollars IN ONE DAY!!! Breaking the very record they set 1 year ago! The Next Record to beat is (still activision’s MW2) the 5 day(we’ll find out tomorrow) Record at $550 Million Dollars!!! Call of Duty: Modern Warfare 2 has sold 20 Million Copies world wide to date, and Black Ops is set to break all of that! Ironically Activision thought Black Ops would sell 20% less then Modern Warfare 2. We still need MW3…But it Looks like they will be Dropping a Black Ops 2 at some point!!!!
Call of DutyÂ®: Black Ops Sets New Five Day Entertainment Industry Record Grossing More Than $650 Million Worldwide
Largest Entertainment Launch in History Establishes New XboxÂ® LIVEâ„¢ Record with 2.6 Million Unique Players in One Day
Call of Duty: Black Ops Was Best-Selling Video Game Launch of All Time on Amazon.com and at GameStop
SANTA MONICA, Calif., Nov. 18, 2010 /PRNewswire/ â€” Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Treyarchâ€™sÂ Call of DutyÂ®: Black Ops has shattered theatrical box office, book and video game sales records for five-day worldwide sell through in dollars. Â The game established an all-new five-day worldwide sell-through record of more than $650 million, exceeding Activisionâ€™s previous five-day worldwide record of $550 million set by last yearâ€™s Call of Duty: Modern WarfareÂ® 2, according to internal Activision estimates.
â€œCall of Duty has become the first entertainment property in history to set five-day launch records for two consecutive years across all forms of entertainment,â€ said Robert Kotick, CEO, Activision Blizzard. Â â€The titleâ€™s success illustrates the mass appeal of interactive entertainment as millions of consumers are choosing to playCall of Duty: Black Ops at unprecedented levels rather than engage in other forms of media. Â The number of people playing online and the number of hours they are playing demonstrates how online gaming has become a mainstream form of entertainment and certainly validates Activision Blizzardâ€™s leadership role in online entertainment.â€
â€œThere are many reasons for the success ofÂ Black Ops, but first and foremost is the fact that our team at Treyarch delivered a truly awesome game, and in the process have established themselves as one of the most talented developers in the world,â€ said Eric Hirshberg, CEO, Activision Publishing. Â â€There are millions of people all over the world engaging in this community. Â Itâ€™s our job to keep them coming back for more.â€
In addition to beating all previous first-and five-day box office, book and video game sell-through records,Â Call of Duty: Black Ops set two new records on XboxÂ® LIVEâ„¢.
According to Microsoft:
â€¢More than 5.9 million multiplayer hours were logged playingÂ Call of Duty: Black Ops by end of launch day, November 9.
â€¢More than 2.6 million unique gamers playedÂ Call of Duty: Black Ops in one day on November 9.
â€œWith a record breaking performance on Xbox LIVE, home to the worldâ€™s largestÂ Call of Duty gaming community,Call of Duty: Black Ops has already carved out its legacy as one of the biggest video games in history,â€ said Don Mattrick, president of the interactive entertainment business at Microsoft. Â â€We congratulate our partners at Activision and Treyarch and are proud to continue offering the bestÂ Call of Duty experience to our 25 million global Xbox LIVE members by launching allÂ Call of Duty map packs first on Xbox 360.â€
The game also was a tremendous success on the PlayStationÂ® 3 and the best-selling video game launch of all time on Amazon.com and at GameStop.
â€œCall of Duty: Black Ops has been an incredible success on PlayStation 3,â€ said Jack Tretton, President and CEO of Sony Computer Entertainment of America (SCEA). Â â€Treyarchâ€™s latest efforts are Â driving unprecedented traffic to the PlayStation Network with the flagship online experience this holiday season.â€
â€œCall of Duty: Black Ops had the highest number of pre-orders of any video game to date,â€ said Paul Raines, CEO, GameStop. Â â€It went on to become our biggest video game launch ever, which bodes well for game sales as we enter the holidays.â€
Activision is excited about the performance ofÂ Call of Duty: Black Ops, but given that it is still very early in the holiday shopping season, the company remains cautiously optimistic.
Call of Duty: Black Ops is rated â€œMâ€ (Mature) by the ESRB for Blood, Drug Reference, Intense Violence and Language. For additional information visit www.callofduty.com/blackops and also via Twitter @JD_2020.