Congress passed a bill called the Commercial Advertisement Loudness Mitigation Act (also known ad the CALM Act). This bill could prevent advertisers from forcing annoyingly loud commercials on us by making them abide to volume control guidelines. Read the rest after the jump.
If all goes well with the bill, the FCC will be required to “adopt industry standards that coordinate ad decibel levels to those of the regular program” within one year. These standards would then go into effect another year later.
For the sake of our ears, let’s hope that Obama signs off on the CALM Act. While we wait for him to do so though, feel free to read up on the excuses advertisers use to run those loud commercials.
so, basically, advertisers would have a year to find loopholes in this legislation and we would have to endure 2 years of loud ads still? what exactly is so complicated about changing volume on ads that they need 2yrs to comply? lol