LRG Presents: Spring 2011 from LRG on Vimeo.

The video showcasing the Spring 2011 collection features: LRG skate team riders Jack Curtin and Billy Marks, Los Angeles vocalist Aloe Blacc, Bronx rapper Kid Daytona, St. Louis Rams wide receiver Mardy Gilyard, and LRG snow team rider Chris Grenier. Check out the Look Book for more pictures from Spring 2011. More photos and info after the jump!


LRG proudly announces its new Spring 2011 line. This season we are hitting you with ten individual collections spread over three different deliveries; they are sure to elevate your fit game for the New Year. For our Spring 2011 photo/videoshoot, we traveled to the San Juan Islands off the coast of Washington state, and set up our home base in two beautiful houses on the shoreline. From riding in helicopters to cruising around the harbor, we made it our mission to capture the beauty of the archipelago, exploring, appreciating, and indulging in everything the islands had to offer. During the week we spent there, we also found the time to shoot The Kid Daytona’s first music video, “On the hill”.LRG is prepared to go anywhere provided it be forward, there can be no growth if the things we believe in are different from the things we do.