They call it an Urban Activity Vehicle for the next generation of Hyundai buyers. All we know here at InFlexWeTrust.com is that Hyundai offers a whole lot of bang for your buck with enough swagger to make a statement at the end of any driveway or parking spot in the city.
The inspiration for Curb came from the need to evolve Hyundaiâ€™s “Fluidic Sculpture” design language for younger buyers.
By: Mitch Johnson
Hyundai designers wanted to create a vehicle loaded with technology that was at home in an urban environment with potholes and densely packed nightclubs on the streets. The vehicle needed to secure the advanced Blue Link and connectivity features against impact and shock. From these ideas, the â€˜technology ruggedâ€™ design direction for Curb was formed.
“We wanted the Curb to be urban tough without looking like a Brink’s truck,” said Jason Brown, Hyundai designer. “City driving was going to be its forte, not crossing the Rubicon trail, but we wanted it to have urban armor for daily driving on city streets. It needed to empower its passengers in this setting.”
The interior is hot and looks like it could be in the sequal to Tron. The exterior is tough and graphic, like a crazied flying boomerang. It’s sexy and makes a statement. We like it!
FYI – Make sure to take a look at Hyundai’s new production car – the Veloster – its awesome.