Swizzy’s sneaker line is coming out on Reebok soon…and apparently their partnership is extending further than just a line of kicks. According to Reebok, “In this unique partnership, Swizz Beatz will actively engage with the brand on many levels, from developing various initiatives to working with product. His first role will be as the curator of the Reestyle Collective. A group of artistic minds from across the globe, the Reestyle Collective will conceive and produce a wide range of creative content in the realms of dance, music, art and style – the communities in which both Swizz Beatz and Reebok Classics thrive.”

Sounds pretty cool! Watch their commercial after the jump.