At least that’s what several Tech sites are reporting, and not only are they trying to Add Ads, you have to know where they are trying to place them!!
Tat WZA
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The Zuck and Facebook want to put the ads directly in your personal feed -_-
Normally you see your feed populated by status, images, posts and all the activities from ‘Friends’ and Now Facebook is thinking about cluttering it up with ads, boo facebook boo, how do you go from being virtually ad FREE for all these years to smacking us in the face with Ads we will mostlikely Not want to see there??? I feel like this is a Google+ opening!!!

WSJ