Chevrolet plans to do more with its NASCAR Camaro pace car than merely slow the field down. For the next two races at Atlanta Motor Speedway and Richmond International Raceway, a Camaro doused in pink to support breast cancer research will lead the field. As if the hue weren’t enough, when the safety car comes out, Chevrolet will donate $200 per lap to the American Cancer Society.

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The tie-in is part of the Bowtie’s lead-up to Breast Cancer Awareness Month in October and its November 3 birthday. Not that we’re hoping for any crashes during the next two Sprint Cup rounds, if they happen, at least they’ll be more than just screeching spectacle.