Diddy certainly takes his brands seriously! While hosting a BET Hip Hop Awards party in Atlanta, Diddy called out non-Ciroc drinkers in the crowd.  Allegedly Diddy even knocked a drink out of a party-goers hand and showered the crowd with Ciroc. T.I., who was co-hosting the party, tried to remain cool during the situation even though he clearly didn’t appreciate what was going down. Watch Diddy in action after the jump.