Posted by Sabrina B. @gametimegirl

Shaq was a two-time All-American and two-time SEC Player of the Year, and he received the Adolph Rupp Trophy as the NCAA’s top hoopster in 1991. He left LSU to go pro before his senior year but returned to get a B.A. With those kinds of collegiate credentials, maybe it’s appropriate that he’s one of the new trio of basketballers who will be featured in a “Journey to Comfort” campaign for the Dove Men+Care personal products line that will make its debut in time for March Madness next year.

Shaq will be making what we believe is his first post-retirement endorsement for the Unilever brand by appearing in the 19-month-old “Journey” TV and Web campaign. Michigan State basketball coach Tom Izzo and Phoenix Suns guard Steve Nash also will be new participants in the campaign, though one source told us Nash’s deal is less solid than the other two.

Last year, Unilever complemented its NCAA corporate sponsorship rights with a March Madness “Journey to Comfort” campaign that included Magic Johnson, Georgetown coach John Thompson III and former Duke star Bobby Hurley. Shaq, Izzo and Nash would join a “Journey” athlete roster that also includes ESPN college football analyst Kirk Herbstreit, New Orleans Saints quarterback Drew Brees, St. Louis Cardinals first baseman Albert Pujols, and MLBers Joe Girardi and Andy Pettitte.

WRITTEN BY Terry Lefton, SportsBusiness Journal Sporting News & FULL STORY HERE