Ford Motor says its November sales rose 13%, as a hefty jump of 43.1% in Ford-brand SUVs outweighed a 0.5% drop in Ford-brand car sales and a 17.6% tumble at Lincoln overall. Hit the jump to read the rest of the story.
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The only Lincoln model reporting better sales this November than last is the MKX crossover SUV, Lincoln’s version of the Ford Edge. Edge sales were down 13.1%.
Within Ford-brand car sales, buyers seemed to be moving to larger models. The compact Focus was down 9.9%, while the midsize Fusion was up 12.5% and the fullsize Taurus was up 17.4%.
The recently redesigned Fiesta subcompact edged a little higher, up 2.3%.
Ford’s small Escape SUV, about to be replaced with a new design, was up 46.1%. “Clearly Ford is in sell-down mode for the outgoing rendition of the Escape, averaging $3,451 in incentives per vehicle sold,” says Edmunds.com senior analyst Jessica Caldwell. “That’s a 21% gain from last month, and a huge dollar amount relative to the vehicle’s price point.”
And the big Explorer crossover SUV more than tripled last year’s sales, despite a sour review by Consumer Reports and a tie for last place in the Cars.com/USA TODAY/MotorWeek SUV Shooout.
