Starting a new automaker from scratch is no easy feat. Henrik Fisker is a visionary designer, but to get his Karma luxury hybrid on the road, he knew he’d need a good management team behind him. So he brought in BMW and Ford native Bernhard Koehler as Chief Operating Officer, General Motors number cruncher Joe DaMour as Chief Financial Officer and former Jaguar marketing chief Richard Beattie as the company’s new Chief Commercial Officer.

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And now Fisker Automotive has added another name to the roster: Tom LaSorda. No, we’re not talking about the Los Angeles Dodgers coach here. We’re talking about the former Chrysler chief who managed Detroit’s No. 3 automaker starting in the Daimler days, through the Cerberus period and helped broker the sale to Fiat.
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