It started as an anecdote in Adrian Wojnarowskiâ€™s piece about howÂ Michael Jordanâ€™s shadow hangs over the new NBA season,Â and now looks like itâ€™s about to become a reality. A week afterÂ Derrick RoseÂ signed a five-year, $94.8 million contract extension with the Bulls, adidas looks like theyâ€™re about to pay the 23-year-old MVP a ridiculous $250 million over 10 years. Â Read more after the jump.
From ESPN.comâ€™s Marc Stein:
One industry source insisted to ESPN.com this week that Roseâ€™s new shoe deal with adidas will easily crackÂ nineÂ figures and could legitimately approach the $250 million range â€“ as in $25 million annually over a 10-year span â€“ in what is known in the shoe game as a â€œlifetimeâ€ deal.
How can the reigning MVP possibly command those kind of dollars as a shoe endorser? Hereâ€™s how: Rose, as it was explained to me, is adidasâ€™ only counter toÂ Kobe BryantÂ in China. Iâ€™m told Rose already outsellsÂ LeBron JamesÂ there.
Wow. If this deal goes down, Rose would most likely become the highest-paid shoe endorser in the NBA. I say most likely, because no one technically knows how much LeBron re-upped with Nike for in 2010 after his seven-year, $93 million deal from May 2003 expired.
Last year, I was told by an industry insider that Nike had Roseâ€™s contract expiration with adidas circled on their calendar ever since he spurned them in the summer of 2008. Props to adidas for doing whatever it takes to keep their guy.