Earlier today Kate Moss was announced as the new face of MANGO for the Spring/Summer collection 2012.
Check out the video after the jump….
KATE MOSS AS THE NEW FACE OF THE BRAND
FOR THE SPRING/SUMMER PRINT AND TELEVISION 2012 CAMPAIGN
MANGO, Spainâ€™s international fashion brand, presents Kate Moss as the star of its new Spring/Summer 2012 campaign at its flagship Oxford Street, London store today. The retailer has chosen the British model for its campaign image because she embodies the type of urban, independent and confident woman MANGO customers can relate to.
The advertising campaign will feature Kate Moss wearing the latest new Mango Spring/Summer collection photographed by renowned photographer Terry Richardson. The legendary photographer has captured the natural and spirited image of Kate who says â€œIâ€™m really excited to be working with Mango for S/S 2012, we had a great time shooting the campaign, the team are so easy to work with and shooting with Terry is always fun.â€
MANGO has also produced a new TV commercial featuring Kate Moss, called Spy Game. Shot under the direction of Terry Richardson in London, the film will be launched in early March in approximately forty countries, including France, Germany, Mexico, Portugal, Russia, Spain, Switzerland, Turkey and the United Kingdom.
MANGO has a reputation for featuring models and actresses of international stature and Kate Moss is the perfect choice to take over from Isabeli Fontana who was the face of the A/W 2011 collection. In the past MANGO has also worked with Scarlett Johansson, PeneÌlope Cruz, Milla Jovovich, Lizzy Jagger, Karolina Kurkova, Naomi Campbell, Eva Herzigova, IneÌs Sastre, Claudia Schiffer, Christy Turlington and Diane Kruger.
The new season MANGO trends include graphic contrasts between clean and unstructured lines. As a variation to the cleanliness of lines, the collection has a clear 60â€™s influence, particularly in the dresses. Lightweight, pleated and gathered fabrics offer movement and present a fresh, flirty and feminine touch. MANGO is also introducing a more casual line, bringing together ethnic elements and blending them with sportswear details to give a very simple, strong urban look. Tie-dye, abstract prints and patchwork in indigo and yellow tones with unwashed effects reinforce the casual appeal.
MANGO opened its first store in Barcelonaâ€™s Passeig de GraÌ€cia in 1984 and now has over 2,400 stores in 107 countries. Its concept is based on a quality fashion product combined with the latest fashion trends at an affordable price. The brand image is reinforced by its stores, which benefit from a dynamic image in accordance with the personality of its customers, and represent the calling card for the brand.