Posted by Sabrina B. @gametimegirl

The NBA had a huge amount of success four years ago with the “Where Amazing Happens” commercials. They were dramatic, subtle, and just overall cool. Since then, however, they’ve struggled with an effective marketing approach for commercials. The big heads series last year comprised a particular disaster. Funny for a second but overall, they fail to excite fans or provide a sense of drama.

But earlier this month, the NBA debuted the following commercials. Check it out after the jump & let us know what you think…

RONDO:

DURANT:

Nowitzki:

WRITTEN BY Matt Moore & FULL STORY HERE