In crafting its Super Bowl strategy, BMW cribbed a page from the Suzuki playbook. (Have we ever been able to say that before?) The Bavarian brand will be airing two regional commercials on Sunday, one in New York and the other in the Los Angeles area, both promoting the new 2012 3 Series.
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The east coast ad promotes the Bimmer’s heated steering wheel, of all the mundane features. But the SoCal spot showing off BMW Connected Drive’s e-mail-reading ability is pretty darn funny, even if it is stereotypical mother-in-law humor.
Full story: Autoblog
