Posted by Sabrina B. @gametimegirl

The U.S. Patent and Trademark Office has received two applications for the registration of “Linsanity,” the term that describes the phenomenon of second-year Knicks guard Jeremy Lin, Bloomberg News reports.

California resident Yenchin Chang, 35, the first person to file the trademark application, said, “I wanted to be a part of the excitement.” Chang, who, like Lin, is of Taiwanese descent, added, “I’m very proud of Jeremy.”

Andrew W. Slayton, also from California, filed the second application. Slayton said he used to coach Lin in high school and that in 2010 he registered the domain names Linsanity.com and thejeremylinshow.com, where Lin-related merchandise is being sold, Bloomberg notes.

Attorney Milord A. Keshishian told Bloomberg the law may prevent Chang and others from profiting off of such a trademark. “This looks like a bad-faith attempt to profit from Jeremy Lin’s recent acclaim,” Keshishian said.

Attorney Gary Krugman agrees, saying he’d advise Lin to file his own application and contest whichever application is approved. “I have a feeling both of these guys are small operators,” he said. “If Jeremy comes in with a big law firm they won’t be able to hang with him.”
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