Aside from the clean freaks in our midst, most of us don’t spend as much time on our teeth as we should. (If we did, there’d be no need for dentists.) But if we didn’t listen to our mothers and dental hygienists, what are the chances we’ll listen to our smartphones?

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A company called Beam is betting that we will, with plans to unveil a new bluetooth-enabled toothbrush and apps next month. (Insert joke about “blue teeth” here.)

Here’s how it works: The tool sends data to the app, which includes a number of things to help you stay on the pearly white path, including a history of your brushing behaviors, a timer to keep you brushing for a full two minutes and even music, so you don’t get bored while doing the task. Future plans include integrating sensors, so users can know what part of their mouths they do/don’t spend enough time brushing. An Android version is already finished, and an iOS app is on the way.

The debut is slated for March, at a cost of $50 per brush, with replacement brush heads at $3 a pop. That’s not bad, considering electric toothbrushes along can cost upwards of a $100, with $20 brush heads, and sonic ones can get even pricier.

[The Verge]