Posted by Sabrina B.Â @gametimegirl
Itâ€™s common in Europe â€” when you picture a Manchester United jersey you picture the AON on the chest. Same with any soccer or basketball team, the sponsorsâ€™ name where we expect to see the team name is expected.
What about ads on NBA jerseys? Patches somewhere promoting whatever company shelled out the bucks? Â Check the story after the jump & let us know what you think about it?!
The NBA owners are going to discuss it at their next meeting,Â according to the Sports Business Journal (via Sporting News).
Itâ€™s a touchy topic, one that involves balancing some of the most influential league constituencies and addressing some thorny questions: Would uniform patches be league or team inventory? Will NBA broadcasters TNT and ESPN/ABC, or even uniform rights holder Adidas, want a piece of the action? Would the league take a PR hit as the first to accept non-endemic ads on uniforms?
Of course, the most important issue is also the most basic. â€œThe most appropriate question and the answer weâ€™re all waiting for is, â€˜What is it worth?â€™â€ said Golden State Warriors president and COO Rick Welts, who did the WNBAâ€™s first uniform advertising deal between the Phoenix Mercury and LifeLock in 2009. â€œI am not suggesting this is an easy issue, but I feel like it is inevitable. We just have to agree on value and what it would look like.â€
One study last year said if you replaced a team name with an advertiser on a jersey it would be worth $31 million in exposure â€” and that was a conservative estimate that didnâ€™t think about things like ESPN and other shows putting together nightly highlight packages. Thatâ€™s a lot of money. Itâ€™s already been done onÂ practice jerseys used only on a practice court at a training facility by a couple NBA teams (Suns for one).
What about something as simple as Adidas â€” the leagueâ€™s uniform maker â€” moving its logo into a prominent place on the jersey (the name is not on the jersey now)?