A Burger King commercial featuring Mary J. Blige promoting their new chicken wraps was debuted and subsequently pulled this week, after it was met with an overwhelming amount of controversy. Many feel it made a fool out of Mary and her brand, having her sing and dance about chicken…an African-American stereotype. But she allowed them to film the ad so, what went wrong? MJB speaks out about it below.
Mary J. Blige says she never signed off on the controversial fried chicken ad that she shot for Burger King — at least not the version that was blasted on the Internet.
Mary J. tells TMZ the spot was not, “I agreed to be a part of a fun and creative campaign that was supposed to feature a dream sequence. Unfortunately, that’s not what was happening in that clip.”
Mary also says, “I understand my fans being upset by what they saw. But, if you’re a Mary fan, you have to know I would never allow an unfinished spot like the one you saw go out.”
Burger King confirms the ad was released prematurely “before all of the licensing and final approvals were obtained.” The fast food giant also says, “We would like to apologize to Mary J. and all of her fans for airing an ad that was not final.”
Burger King says the final … approved version will be released soon.
