Instead of making it rain in the strip club you can give Facebook likes to get a lady to undress, kinda lol. Hit the jump to check out how the power of your Facebook like!




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Model Will Strip For Facebook Likes!!!

Stüssy — retailer of mens and womens sportswear — is trading up Facebook Likes for a strip tease on the social network. The campaign’s promise: “The more likes, the more clothes come off.”

The “Strip for Likes” campaign debuted on April 10 for the re-launch of their Amsterdam Facebook Page. The model wears all of the clothing pieces from the mens Spring/Summer 2012 lookbook. Her outfit includes numerous pairs of pants, shirts, outerwear and hats.

Black-and-white photos of a model wearing a gargantuan stack of clothes slides by on the campaign’s homepage. After liking the “Strip for Likes” Facebook page, users are urged to Facebook share or Facebook Like the separate “Strip for Likes” page, to “undress” the model.

The campaign pushes people to the Stüssy Facebook page and displays the brand’s signature hoodies, tees and jackets.

“[It’s] a fun and engaging way to showcase Stussy’s new collection by having a cute model taking off layers of clothing according to the number of likes she gets,” said Lauren Ince, European Client Managing Director at Arnold Worldwide.

Facebook was the best platform for the interactive ad because that’s where customers spend their time, Ince told Mashable.

“As a contemporary brand you need to be wherever your fans live, shop or play,” Ince said. “Because Facebook plays a big part of their lives, Stüssy Ams’ Facebook is therefore an important platform to engage with them, inform them or just share the fun.”

The company behind the ad, Arnold Amsterdam, boasts a client list that includes Volvo and Dell. “Modern consumers are time poor, have short attention spans and a plethora of brand choice,” the company says. “Which means they are less informed about brands than ever before.”

The campaign is effective so far — catching the attention of numerous media outlets that are wondering how far the company will go.

On Facebook, more than 1,000 people have Liked the brand.

You can follow reports of the model’s piece-by-piece disrobing on the advertising company’s blog.