Michael Jackon’s estate and Pepsi have teamed up and will bring Michael Jackson’s image to the new global Pepsi cans. The cans will also feature chances to download remixes to his hit songs. The campaign took 10 months to develop. Read more below.
Get ready to see Michael Jackson back in action.
On Thursday, Pepsi announced a deal with the late King of Pop’s estate that allows the brand to use his image for its new global marketing push.
According to PepsiCo, the nature of the promotion will vary by country, but will include a TV ad, special-edition Pepsi cans featuring Jackson’s image and chances to download remixes of his biggest hits.
Pepsi’s chief creative officer, Brad Jakeman, said the broader Live for Now campaign took 10 months to develop and its aim is to amplify the company’s strong ties with pop culture.
Jackson first partnered with Pepsi in 1983. In 1984, his hair caught fire while filming a commercial for the brand.
