Ford officially took the wraps off the 2013 Ford F-150 this morning in Waco, Texas.
While not a dramatic overhaul, the new F-150, which arrives later this year, includes a number of enhancements, including new grilles that are part of a fully made-over front facia, giving the pickup a closer family resemblance to the Super Duty. Ford has also added high-intensity discharge headlamps as an option for 2013. There will also be some new 18- and 20-inch wheel choices, as well as the addition of MyFord Touch inside the cab of the F-150.
The incremental changes to Ford’s top-selling F-Series is one way the automaker keeps its pickups fresh, Doug Scott, head of Ford truck marketing marketing, told Autoblog. Instead of waiting for the next scheduled refreshing, Ford pushes new features into vehicles whenever they are available. Last year, Ford overhauled its powertrain options for the F-150, adding two V6 options.
Truck buyers appear to like Ford’s approach. For the past 13 months, more than half of all F-150s sold have had either a 3.7-liter V6 or Ford’s well-received 3.5-liter twin-turbocharged EcoBoost V6 under their hoods.
Full-size pickups represent the fourth-largest segment in the United States, and Scott said the company thinks it could grow into the third-largest segment in the coming years. “We’re tracking 1.6 million truck sales this year (for the segment),” Scott said. “For our longer-term projections, 2 million is not out of the question.”
autoblog
