When it comes to combining technology and athletic footwear Nike has been on the forefront. Â Now Nike has new sneakers with technology built right into the sneaker with their own technology.
While the Nike+ fitness tracking platform has been around for years, the footwear giant has only just unleashed shoes with the technology built right in. The Nike Hyperdunk+ (last seen skying through the FCC) is its first basketball shoe in the line, while the first training shoes are the Lunar Hyper workout+ for women and Lunar TR 1+ for men. All feature not only the new Nike+ Pressure Sensor that tracks its wearer’s movement, but also lightweight Flywire construction and Lunarlon cushioning. Both can wirelessly transfer their data to apps on user’s phones (currently iOS only, pre-iPhone 4S hardware will also need the $20 Nike+ Sport adapter) tracking activity during games, height on a dunk or movement as part of a training workout or drill.
So what is Nike going to do with all that data? Its first plan for the summer is “Game On, World”, which is a series of challenges inspired by pro athletes encouraging all Nike+ users to set their personal bests in various categories. If you’re still not sure how all this comes together, there are several demo videos embedded after the break. Now all we need to do is find someone (else) to get all sweaty, let us know if itworks and keep us on top of the leaderboard — has anyone seen Dan Cooper lately?
