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Mayor Bloomberg’s proposed ban on soda (to help combat obesity) in New York City is being met with much controversy, naturally. The city will be voting on it this Thursday so in response, soda company Mountain Dew came together with the New York Art Department to take a creative stand against the proposal. The two groups have started “PROHIBITION: NEW YORK CITY,” a local outdoor campaign featuring posters that show a faux 17oz can (the proposed ban is 16oz.). Check out more of the imagery below.

Marisa Mendez