Hoping for a fix for Apple’s Map app, you’re going to have to wait. Apple says at the moment there will be no quick fix for the app. Any update has to match what Google maps hase brought to the table.
The big problem, Technology Review says, is that Apple’s current strategy of relying upon users to report mistakes simply cannot match the scale of the problems seen within the application. In particular, the publication notes that “the millions of errant labels on points of interest like businesses… requires new data sources and easier ways to contribute fixes, as well as enough willing map-fixers in geographically dispersed regions.”
And according to Michael Dobson, the president of mapping consultancy TeleMapics, Apple won’t be able to fix all of these issues in a timely fashion unless it’s willing to significantly beef up its mapping staff and to invest in resources such a fleet of cars dedicated solely to mapping.
“Google has found a way to integrate active crowdsourcing on a level that Apple has not yet attempted,” Dobson told Technology Review. “I don’t believe Apple has more than a couple of hundred people working on this at this point… Apple may attempt it, but they certainly don’t have any system that allows this kind of wholesale crowdsourcing.”
