Even with the announcement and launch of the iPhone 5, Samsung has not seen a decline in sales of their Galaxy SIII smartphone. This is good news for Samsung since is by far Apple’s biggest launch and their sales of their own device is still on the rise.
The first spike in weekly growth coincides with the same week that a jury awardedApple $1 billion for Samsung infringing on Apple’s patents. The deluge of post-litigation press coverage both drove general attention to Samsung and suggested that Samsung devices were similar enough to iPhones to be an option for many consumers.
The second spike started the week of September 12, when Apple announced the new iPhone 5. Apple’s announcement was quickly followed by hundreds of storiescomparing the two phones, most of which again suggested they were similarly capable. That combined with the slowdown in new Galaxy S3 growth seen leading up to Apple’s announcement (week-over-week new devices were the same as the previous week, resulting in 0% growth) suggest that many consumers were waiting to hear about the new iPhone before making a decision.
[ loyalytics]
