Mega Star Jay Z announced he will be debuting his own Youtube channel tonight! He will be streaming the last of his eight-show concert at Barclays Center in Brooklyn, NY! The Hip Hop Mougul’s Life + Times channel is a developement of his pop culture website. The site intends to have original programming by YouTube, owned by Google. Click below for full details.

Eloisa Melo

Jay-Z will launch his new YouTube channel Saturday night with a live stream of the last concert of his eight-show run at Barclays Center in Brooklyn, USA Today reports.The rapper’s Life + Times channel, an offshoot of his pop-culture site by the same name, comes as part of a push for original programming by YouTube, which is owned by Google.

It’s the latest brand expansion for Jay-Z, who co-owns the 40/40 Club in Manhattan, owns a minority share in the Brooklyn Nets basketball team, has a stake in the Rocawear clothing line, serves as co-brand director for Budweiser Select and was executive producer of the new video game “NBA 2K13.” For Life + Times, Jay-Z partnered with IconicTV, a company that will run the channel like a television network with video content including a Brooklyn Nets series called “The Road to Brooklyn,” the fan-interaction show “Roc Nation Check-In” and “Well Dunn With Jourdan Dunn,” about the British supermodel.

CNN