You know I’m hyped about this news!  We kinda knew it was coming, esp. since we’ve seen him throwing up the ROC.  My favorite artist of all time teaming up with one of my favorite current players…can’t go wrong!!!

Check out who it is after the jump…



Via GlobalGrind:

Word on the street is that Jay-Z and his Roc Nation team are very close to signing the New York Giants wide receiver Victor Cruz to a lucrative endorsement contract.

The New York Daily News reports:

The partnership, according to an insider, will give Jay-Z control of securing Cruz’s entertainment deals and fattening up his resume away from the sports industry. But that’s not where the buck ends. “I wouldn’t rule out him working on a record down the line,” says the source, adding that with Jay-Z at the helm, Cruz, known for his sassy salsa endzone dancing, could “snap his fingers and be on a famous artist’s single like that.”

The insider admits that the deal is not done but it’s very close, even calling it “a done deal,” while another says “it’s just about there,” adding excitedly, “there’s no turning back now!”

While  Cruz is still under contract with IMG, the source says Jay-Z will focus more on the entertainment side – like he does with the other athlete recently signed to Roc Nation, skateboarder Theotis Beasley. IMG officials could not be reached by deadline.


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