A new study shows that our intent usage has doubled this year. Surprised we shouldn’t be because with the ability to use the internet anywhere with our smart phones and tablets, this data shouldn’t surprise anyone.
Canadian company Sandvine, in their Global Internet Phenomena Report, confirmed that online data usage in North America has increased by 120% over the past year. Netflix makes up 33% of the traffic — a definite boost for the company since last year’s price hike angered many of its viewers.
Amazon makes up 1.8% of downstream traffic, the report says, with Hulu at 1.4% and HBO GO at 0.5%. In total, all audio and video streaming services account for 65% of traffic between 9:00 p.m. and midnight.
File sharing network BitTorrent takes up 16% of traffic — but, Sandvine predicts, real-time entertainment’s rising popularity will size it down to 10% overall by 2015.