The Latino demographic has become a force to reckon with at the election polls, they’re support was key in an Obama victory in crucial swing states. Florida, Colorado, and Nevada all showed a growth in Latino support for the Democratic candidates providing key votes for Obama proving to be decisive. Hit the jump for more.
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As Chuck Todd, political director for NBC, put it the day after the election: “The story of the election is demographics.” And there is no bigger part of that demographic story than the rise of Hispanics as a political force.
The lesson some Republicans are gleaning as they sift through the results is that the GOP simply needs to embrace a friendlier set of policies on immigration. That’s certainly a big part of their problem — but if they truly want to loosen the Democrats’ grip on Latinos, they must realize that this necessary step is insufficient.
Consider that in the early 1990s, Hispanics were a mere 2% of voters. This election they clocked in at 10%. It’s a figure that will likely rise by a percentage point or more with every presidential election cycle.
And in this election, Latinos supported Obama by 44 points, 71% to 27%, compared to a “mere” 67% to 31% in 2008. This is the main reason Obama was able to maintain his overall support level of 80% among minority voters. This was huge, since the minority share of voters went up 2 points to 28%.
That put Romney in such a hole that he would have needed a 25-point margin among white voters to prevail in the popular vote. His actual margin of 20 points fell far short.

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