RIM’s CEO says an app ecosystem is’nt everything when it comes to smartphones. Not sure what rock this guy is living under, but apps makes the smartphone world go round. Not sure if Thorsten Heins ever heard of Twitter, Facebook and Instagram. Most companies use these apps as marketing tool so RIM should be depending on apps.
Apps aren’t numbers game — though Apple and Google often portray them that way. It’s clear there’s a lot of chaff in the mobile app ecosystem wheat, and RIM feels BB10 can go head-to-head with Android and iOS as long as it has quality apps that satisfy key consumer needs.
“The tactic we are deploying is by country and by region,” Heins told Reuters. “We are aiming to have the most important 200 to 400 apps available.”
Not a bad strategy, given the company’s current position. And realistically, what else can it do? There’s no way it can match the number of apps Apple and Google are able to offer their users. But if it can offer enough quality apps to fulfill key smartphone use cases, the size of the BlackBerry 10 app ecosystem may not matter.