A fashion line in President Barack Obama’s honor raised $40 million dollars worth of campaign money showing overwhelming support for the President by some of the biggest names in fashion. The line featured huge names like Vera Wang, Jason Wu, Marc Jacobs as a result of Anna Wintour, the editor of Vogue, and her brilliant ideas that really brought it all together. Republican’s who initially bashed Obama for the line, citing that the President was disconnected from the average American household have to admit that in this situation those dollars definitely make sense. Hit the jump for more.
President Obama’s “Runway To Win” fashion line was roundly mocked by Republicans when it launched in the spring as a way to bolster the president’s reelection efforts. However, with the campaign over and fundraising totals in, Team Obama appears to be having the last laugh.
Obama campaign manger Jim Messina told Bloomberg Businessweek’s Joshua Green that the venture was a major boon for the president’s war chest.
“That ended up bringing in just north of $40 million,” he said.
“I think the designers are going way beyond the call of duty, turning out tonight when they really ought to be back in their showrooms working,” Wintour said of the line in February. “I think it shows how devoted they are to the president that they’re all here tonight.”
According to the New York Times, Obama’s campaign raised a total of $637.3 million throughout the 2012 cycle, versus Mitt Romney’s $388.1 million.