According to research done by Buzz Marketing Group (who specialize in Teen marketing) suggests that Teens no longer think Apple is a cool brand. According to the research Buzz Marketing thinks teens no longer like Apple products because the brand Apple has become so popular. Now this is were the research in my eyes becomes suspect, Buzz Marketing says Teens are leaning towards Microsoft’s Surface Tablet and leaving Apple’s iPad. I’m sure Microsoft wised that was happening, with the poor sales their putting up I’m sure no one is checking for the Surface tablet. We will see if this affects Apple’s business in the future when these teens have actual buying power.
“Teens are telling us Apple is done,” Buzz Marketing Group’s Tina Wells told Forbes. “Apple has done a great job of embracing Gen X and older [Millennials], but I don’t think they are connecting with Millennial kids. [They’re] all about Surface tablets/laptops and Galaxy.”