A huge congratulations is in order for Diddy his Ciroc vodka has been named the official vodka of 2013 Sundance Film Festival! Ciroc will be at all of the official Sundance events as well as the award ceremonies! Diddy released a statement about the endorsement saying, “We are very excited to join the Sundance Film Festival and the Sundance Channel in celebrating the spirit and creativity of independent film and filmmakers. Encouraging the creation of art is important to me. I love to see independent filmmakers bring new and innovative platforms to our culture. It’s inspiring.” For more information on the film festival, hit the jump.

Julie A.

The 2013 Sundance Film Festival started yesterday in Park City, Utah. The Film Festival showcases movies from all around the world, supports and discovers independent filmmakers, and has launched the careers of many filmmakers. Being the official vodka of the Film Festival is a huge deal!