It’s been a minute since we’ve gotten some new music from Drizzy, but he’s been hard at work and soon, we’re going to get what we’ve been waiting for! We recently saw some shots of him on a video set, that was later revealed to be for his upcoming single, “Started From The Bottom.” Director X, who’s worked with Drake before on the video for “HYFR,” is behind the director’s chair on this one as well, and recently spoke to XXL about what to expect from the new visual. Check out some excerpts below.
On collaborating with Drake for “Started From The Bottom”:
Drake trusts me because we go back. We are from Toronto. We are from the same city. We did “HYFR” together. It really worked. We’ve been trying to work together for a long time so when it connected…it connected. And we kind of ran with that. I can’t really say too much about it, but he’s got a lot going on. He’s one of those guys that want to spend the money to make great video. That’s what he did. He went for it. He did his best to make a great video.
On if it will top “HYFR”:
You can’t really predict what’s going to do what, but he wants to do it. He’s making the effort. There’s a lot going on in the video, just on that level where we are doing a lot of stuff. His goal is to really make something where people sit up. He looks at those generations. He came up from that generation where watching videos is a real experience. You know, “Oh, wow. Look at that. Look at what they did. They are doing this and that.” I want a video like that. That’s what we are dealing with. He’s going for it.