Perfectly fitting for the man who released new music weekly under “Monster Mondays” in 2010 and 2011, Swizz Beatz announced today that he has officially signed on as an equity investor and a board member of headphone company, Monster Inc. Their name is likely familiar to you because of their partnership with Beats By Dre, though they parted ways in 2012. Currently, Monster is home to headphones by Nick Cannon, Xzibit and more. Details on Swizzy’s new role below.
“Swizz will advise us on our creative direction, product design and our marketing,” Monster’s chief executive Noel Lee said in a statement. “We’ll be looking to him to tell us what’s next. He’s the real deal. He doesn’t get involved in something unless he believes in it.”
“Monster has always been a go-to name for music electronics as well as a big part of music culture,” Swizz said in his statement. The company has literally been changing the way people listen to music for over 30 years. They built an empire, and my job will be to push the envelope–turn the lights of the castle up really bright and help Monster take its next big step forward.”
Congrats!
Source: Billboard
