I’ve never gotten into March Madness (shame on me I know), but you March Madness heads are going to LOVE this! Twitter is bringing March Madness to the mobile masses. Details after the jump…
Via Jon Swartz at USAToday:
Starting Tuesday, when the NCAA men’s basketball tournament tips off, hoops junkies will be able to view highlights from all 67 games within a few minutes of them happening via Twitter.
The first video tweet is expected during Game 1 (tipoff at 6:40 p.m. ET) on TruTV when North Carolina A&T faces Liberty in Dayton, Ohio. Users can watch videos from their phones, tablets and PCs without leaving Twitter.
“Instant replay plays to Twitter’s strength of news in real time and on mobile,” says Glenn Brown, director of promoted content and partnerships at Twitter, which is partnering with Turner Broadcasting. A third party, Silicon Valley-based SnappyTV, is supplying the underlying technology to deliver 15-second video highlights. Consumers can follow @marchmadness for video.
The “instant replay” concept, which Twitter introduced last year with ESPN for college bowl game highlights, offers Twitter a way to strike up advertising sponsorships. Also, it fortifies Twitter’s format for brand names to embrace the microblogging service.
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