vitaminwater, alongside College Humor, is on a mission to entertain the most boring place in the USA, literally. Boring, Oregon has seen their town get a lot more action than usual this past month thanks to VitaminWater, and this upcoming concert is a great way to un-bore Boring’s residents. The Brilliance Uncapped exclusive concert series featuring B.o.B, Santigold, Matt & Kim, and Uncle Skeeter will air on Fuse TV, April 3rd, 9pm EST. Check out a sneak peak video of how Boring was transformed below!

Caasi Cofer


We all know how boring can strike anytime, anyplace. This year vitaminwater®, our sponsor, is on a mission to make all things boring brilliant. Its first stop, Boring, Oregon. On Wednesday, April 3rd, vitaminwater® will host “Brilliance Uncapped,” a huge concert event. The evening brings together some wildly diverse talent, including B.o.B, Santigold, Matt & Kim and Yung Skeeter. Just try to be bored with a lineup that amazingly eclectic. Brilliance Uncapped will air live at 9 PM EST on FUSE TV and also via livestream at fuse.tv/vitaminwater, so be sure to tune in.

vitaminwater and College Humor took Boring, Oregon and made it brilliant by: transforming a morning flag-raising into a real Heavy Metal concert, releasing a live dinosaur in the middle of town, the Red Apple Diner’s make-over into haute culinary couture with “le pomme rouge” and inviting Hip Hop star, B.o.B to the community planning meeting.

Brilliance Uncapped will feature a concert made up of an exclusive blend of artists (b.o.b, Santigold, Matt & Kim and Yung Skeeter). vitaminwater has brought these artists – who typically would not be seen on the same stage – together to bring fans a unique music experience that will represent just how vitaminwater can #makeboringbrilliant. Stay tuned this summer for the return of vitaminwater uncapped, a nationwide concert series dedicated to bringing the best artists working in hip-hop, electronic and indie rock and combining them in an unprecedented series of shows.