Truly creative, innovative and great for society. EKOCYCLE, an innovative brand initiative between global music artist and producer will.i.am and The Coca-Cola Company, is introducing new apparel and lifestyle products that make a compelling fashion statement while being environmentally responsible. Read more after the jump.
The EKOCYCLE brand initiative was developed to educate people about recycling and empower their purchasing decisions as part of a social change movement. The movement repurposes items such as plastic bottles and aluminum cans into fashion-forward lifestyle products through the help of today’s biggest trendsetters and brands. Other partner brands include Beats by Dr. Dre, Levi’s, RVCA and MCM.
