Nicki Minaj x Myx Fusions

“M.A.C., OPI and the fragrance too. Apparel, I’m dominating every avenue!” Nicki Minaj didn’t lie when she rapped that bar in Drake’s 2011 track, “Make Me Proud.” The Queens raptress has put her hands in just about every pot in her time in the game, launching multiple lipsticks with M.A.C., nail polish with OPI, a clothing line with K-Mart, her “Pink Friday” perfume, a Beats By Dre Pill speaker, a Pepsi deal and now, her own line of moscato! Minaj has teamed up with Myx Fusions to launch three different flavors, coconut, peach and original moscato. Nicki is now part owner of the brand, and naturally will be the face of it as well. Congrats! Statements from both Nick and Myx CEO Peter Reaske below.

Marisa Mendez

Nicki on the venture:

“I am so excited to team with the Myx brand. I have no doubt that it will be number one. It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry.”

Peter Reaske:

“Myx is a great new innovation in a category that is exploding. Moscato has done wonders for wine consumption and Myx Fusions will do the same for moscato. Myx appeals to a broad base of wine-drinking and non-wine drinking consumers. We believe that Nicki Minaj’s partnership combined with the appeal of the Myx product will have a ground-breaking impact on the wine industry.”

Source: HHNM