IFWT_cuban
The NBA starting taking “flops” much more serious this year. Mavs Owner Mark Cuban is taking it to another level though. He is paying out of his own pocket for a study to be done on it at Southern Methodist University. It’s not like he doesn’t have the money, and to be honest there have been some pretty blatant flopping going on during the playoffs. See what he said after the jump.

@IamJOE357

Cuban tweeted we should let the scientists figure out what a flop really is compared to real physical contact. The study is meant to “investigate the forces involved in typical basketball collisions…examine to what extent players can influence the critical level of force via balance and body control.”

One of Cuban’s company has provided $100,000 to Southern Methodist University for an 18-month investigation of the forces involved in basketball collisions and try to figure out if video or other motion capture techniques can identify legitimate collisions and instances of flopping. “The research findings could conceivably contribute to video reviews of flopping and the subsequent assignment of fines,” SMU biomechanics expert Peter G. Weyand, who leads the research team, said in a statement. I for one am all for it, I am sick of seeing players flop for calls, especially some of the more talented players, it makes me lose respect for their game.

BTB