See, this is exactly why Robinson Cano signed with Jay-Z’s Roc Nation Sports! He just landed a big deal and I’ll give you a hint … Hov’s wife, Beyonce, is currently the highest paid endorser with the company. Yep! Details after the jump…
Via Darren Rovell at ESPN:
Pepsi has signed New York Yankees second baseman Robinson Cano to be the face of its national Major League Baseball marketing campaign.
Cano will make his debut with a television spot that will run during the Major League Baseball All-Star Game this Tuesday. Cano will start the game on the field for the American League.
“He represents the kind of athlete who is in the moment, has a great personality and connects with consumers,” said Heidi Sandreuter, senior director of sports marketing for Pepsi, which has been the official sports drink of the league since 1997.
Financial terms of the multiyear deal were not disclosed.
(Story Continues…)
