This is it, Apple’s day, and the day the world stood still to find out about the 2 newest iPhones. I’m not sure why they didn’t stream, but at this point it doesn’t matter, The whole world is ‘Suck Apple Off’ today!! Keep updating to See what we’ve learned below!

Tat Wza

People are all over the web saying they want Apple to ‘WOW’ them, will it happen?!

Blogging Starts Now!!(Keep Updating):

Tim is start to sum up, which indicates the end
“Before we close, we want to return to music.”
“We do really love music and celebrating great artists.”
Elvis Costello takes the stage.

16GB $199, 32GB is $299 and 64GB is $399 on contract. cases are $49 each
iPhone 4S will stay in the lineup for free.
The 5C will be available for pre-order on Sept 13th.
The 5S and 5C will also be available on Sept 20th in stores.
US, Australia, Canada, China, France, Germany, Japan, Singapore and the UK! This is the first time China will get the iPhone at launch. NTT docomo will also get the iPhone in Japan for the first time. By December 2013, it will be available in more than 100 countries.

Now Phil’s on to protection. Passcodes are the most popular way. “Unfortunately, some people find that too cumbersome and don’t set it up. About half of smartphone customers don’t set up a passcode on their device, and they really should.”
Touch ID is now official on the 5S!
“It reads your fingerprint at an entirely new level.”
The sensor is 170 microns thin, 500 ppi resolution, scans sub-epidermal skin layers and has 360-degree readability.
The sensor is built right into the home button!
Around it is the stainless steel detection ring, so it can detects that your finger is actually on the button, so you don’t have to press it.
“Touch ID has been built deeply into iOS 7.”
“Since it’s built in, you can make itunes purchases by using your finger to authenticate.” No More swipe, just touch the home button!
“It’s not just rampant tech for tech’s sake. Every component and process has been considered and measured to make sure it’s truly useful and enhances the user experience.”
Setting it up is easy, and can read multiple fingerprints.
The sapphire crystal acts as a lens; the sensor essentially takes a picture of your fingerprint and analyzes it.
It maps individual details that the eye can’t see. Touch ID uses this to make sure it’s as accurate as possible.
It’s never stored on Apple servers or backed up to iCLoud. That’s great news. “We believe technology is at its best and most empowering when it simply disappears.”

The new camera has a 5–element Apple designed lens with f/2.2 aperture. 15 percent larger active sensor area. Bigger pixels make for a better picture. iOS 7 is designed to take advantage of the new camera. It automatically sets white balance, exposure level and creating a dynamic local tone map. It also does an autofocus matrix metering. “It’s DSR, double stuff.” It also picks the sharpest of the series of photos. There’s a new flash called True Tone. The flash solves the problem of clashing color temperatures. There are over 1,000 unique variations. Phil is showing a current pic, where the skin tones don’t look right; the new pic from the 5S makes the skin tones look a lot more natural! It also has auto image stabilization! It appears to be digital stabilization. Burst mode if you hold down the shutter button, up to 10 frames per second, as long as you hold the button down. “This is great for action shots and fidgeting kids.” Thanks to A7, the phone analyzes all of the burst shots and presents which one it thinks will be your pick for best shot.”
You can keep multiple photos from that series of burst shots. Slo-mo is supported as well; 120 fps. It’s capturing HD 720p video at 120 fps and you can go in and select which parts of the video you want in normal speed, and which parts you want in slo-mo.
No mention of MP’s

Battery Life; 10 hours 3G talk time, 250 hours standby. 10 hours LTE browsing, 40 hours music playback

It uses the M7 chip and GPS to keep track of the activities you’re doing.
Nike is creating a new app called Nike+ Move.
They’re also adding a CoreMotion API which identifies user movement and optimizations based on contextual awareness.
It enables a new generation of health and fitness apps
It measures motion data continuously; accelerometer, gyroscope, compass support.
There’s a new part called M7, that works alongside the A7. It’s a motion co-processor.

“Infinity Blade III will redefine the power of gameplay. It will be available alongside the new Iphone 5S.”

“Converting games to 64-bit is usually a painful process, but with Apple it took 2 hours.”
Gaming on the NEW iPhone 5S is going to be incredible, Demo time, we will have to search for the video. Infinity Blade 3

“Half of that performance increase comes today with the A7.”

The CPU performance is 40 times faster than the original iPhone! Whoa.
It will have Xcode support, and it’s backwards-compatible. 32 and 64-bit.
The A7 is a modern instruction set, with 2x general purpose registers, 2x floating point registers, over 1 billion transistors and 100 square mm die size.

The A7 is a modern instruction set, with 2x general purpose registers, 2x floating point registers, over 1 billion transistors and 100 square mm die size.

It contains the A7 chip! A 64-bit chip.”I don’t think the other guys are even talking about it yet.

“The iPhone 5S is a huge leap forward in mobile computing performance.”

“The team has carefully considered every detail. It IS the gold standard.” We see what you did there, Phil.
There’s Three colors. Black, gold and silver.
“It’s the most forward-thinking phone we’ve ever created.” It’s packed with incredible technologies, Phil says.
Now we’re on to the second iPhone. the iPhone 5S!

It definitely appears that iOS 7 is meant to complement the colors on the 5C. “It’s the vivid realization of hardware and software together in one device.”

It offers a dense feel you wouldn’t expect from a plastic product, Jony says.
The surface is continous and seamless.
Arsenic-free, mercury-free, and Android-free. Huge laughter at that one!
The new cases are $29 each.

Pricing; Blue, white, pink, yellow and green. 16 GB is $99, 32GB is $199. with 2yr contract

It also supports more LTE bands than any other smartphone in the world. dual-band Wifi abgn, and BT 4.0.
New Facetime HD camera that’s even better in low0light… 1.9-micron pixel size, BSI and FaceTime audio.
8MP iSight camera, BSI, hybrid IR filter and 5-element lens.

4-inch retina display, integrated touch, Full sRGB, widescreen video are among the specs. A6 chip

Made with hard-coated polycarbonate. “INside it’s built with a new construction method that uses a reinforced steel structure.”

There’s a cool line of custom cases for the 5C. They’ve designed areas around the cameras and flash.

5C colors; Green, yellow, blue iPhones. White and red are there too

Def 2 NEW iPhones 5C & 5S same size, 5 is replaced, will not be available in Apple system

iPhone 5 was best iPhone yet, took Apple to new level

iPhone Time!!

All 5 iWorks apps are FREE

iwork is bigger and better, keynote is key -_-

iOS 7 will be free starting Sep 18th.(2days before new iPhone)

Use ToDo App to actually buy things

You can create your own stations. You can express your own taste by searching for Rush, for instance. Huge laughter from the audience.

“It’s the best way to experience new music.”

In iOS 7, there’s also a new music experience, with iTunes Radio.

Tap on the lower left to share photos.

“What’s really awesome is that on the retina display you can make out different parts of your collection and you can pick out one particular photo and bring it forward.”

An entire vacation automatically pulled together into one group.

Now onto Photos. You can group your photos by moments, based on time and location when they were taken.

“Lots of techno ringtones. “You may miss a call because you’re dancing!”

“New ringtones as well!” -_-

“Inline web search. Interestingly, it looks like it’s powered by Bing.”

“You’ll also be able to choose a male voice for Siri.”

“Siri is also improved. “What’s Lady Gaga saying?” Siri shows some of the latest tweets”

“Search is also more convenient; just pull down from any panel on the home screen.”

“Notification Center can be brought up from the lock screen as well as a swipe down from the top.”

“Swipe up from the bottom to bring up Command Center.”

Overnight iOS will be downloaded by hundreds of millions of times

Next month Apple will ship it’s 700 Millionth iOS device!!

They are on to retail store…still boring stuff

Playing video about iTunes festival…dragging out the excitement -_-

Tim Cook takes the stage, iTune festival is the subject, bunches of new and bigger artist!

It’s Starting!!

Al Gore is in the House!