Fredo Santana in the 40oz NYC 'NY Script' hat

Started from a snapback, now we here! Joel “40oz Van” Fuller will release the first apparel collection from his 40oz NYC line come September 30th. The “Life & Death” Fall 2013 collection will also feature the above snapback, as seen on Fredo Santana (in the promo video below) and Kendrick Lamar.

Marisa Mendez x DJ Juanyto