IFWT_Drake Raptors 1

We keep seeing it over & over — hip hop & sports go hand in hand and here’s another example.  Drake to the rescue!  The Toronto Raptors will attempt to rebrand through Drake.  Check out the details & let us know what you think…



Via NT1010:

The Toronto Raptors are harnessing some star power to boost the team, off the court at least.

The Toronto Star reports the Raptors will introduce Toronto native Drake as a kind of team ambassador on Monday. Mayor Rob Ford is also expected to be on hand for announcement.

The hip hop star is a proud, longtime fan and a courtside regular.

The Star reports Drake has been tapped to help revamp the Raptors’ image in time for their 20th anniversary next year.

As ambassador, he’ll act as a kind of host to the 2016 All-Star Weekend set for Toronto. Drake is also collaborating with the Raptors on a clothing line.


UPDATED with video via RealTalkNY – The Toronto Raptors Have Named Drake Their Global Ambassador