We keep seeing it over & over — hip hop & sports go hand in hand and here’s another example. Drake to the rescue! The Toronto Raptors will attempt to rebrand through Drake. Check out the details & let us know what you think…
The Toronto Raptors are harnessing some star power to boost the team, off the court at least.
The Toronto Star reports the Raptors will introduce Toronto native Drake as a kind of team ambassador on Monday. Mayor Rob Ford is also expected to be on hand for announcement.
The hip hop star is a proud, longtime fan and a courtside regular.
The Star reports Drake has been tapped to help revamp the Raptors’ image in time for their 20th anniversary next year.
As ambassador, he’ll act as a kind of host to the 2016 All-Star Weekend set for Toronto. Drake is also collaborating with the Raptors on a clothing line.
UPDATED with video via RealTalkNY – The Toronto Raptors Have Named Drake Their Global Ambassador