In a box that will echo the look of a gold brick will be, GOLD! Jay Z’s new fragrance for men will be a part of the new Holiday Collection sold at Barney’s in NY. Want to know what the scent will be like? Hit the jump.

JaaiR (JR)

Check out the gallery for more photos!


Top: “The brightness of Sicilian Bergamot and ginger warmed with Cardamom.”
Mid: “Masculine vetiver and teak wood mingle with the spice of pink pepper.”
Base: “Rich amber and sensual myrrh are smoothed with bourbon vanilla.”