This unconventional-ad by an Indian jewelry focusing on the topic of second marriages, really hits homes, as support for the commercial incases, hit the jump for more!
In a culture where second marriages are for the most part shunned upon, especially by women widowers, this advertisement for Tanishq jewelry celebrates a new family’s initiation, when it came to the mother of a young daughter re marrying.
The ad shows the daughter of a beautiful Indian wife preparing for her wedding, later commencing in the wedding ceremony with her new husband; when her daughter suddenly feels a little left out during the commencement. The new step dad intervenes and quickly invites the young girl to join them!
The ad has been receiving high levels of support from media calling it revolutionary and even received praise from a member of parliament who tweeted:
“A dusky bride with a daughter in an ad? Well done @TanishqJewelry for breaking stereotypes with grace & power #tanishq,” followed by the ad’s link.
