IFWT_Paul Walker ad during soccer game DMCA

Most fans learned about Paul Walker’s passing Saturday night (a few on Sunday), so when a Cool Water by Davidoff ad ran during the U.K. broadcast of the Chelsea vs. Southampton yesterday afternoon — some fans were really upset.  I’m sure this was an innocent mistake (we hope).  Should it have been pulled?!  Details after the jump & weigh in on what you think….

GameTimeGirl

 

Via TMZ:

Awkward moment during a huge Premier League matchup today … when a cologne commercial featuring the late Paul Walker ran during the live broadcast of the game — leaving several fans wondering, WTF?

Walker had been a spokesperson/model for the brand for a while.

But the timing of today’s commercial couldn’t be worse … considering it hasn’t even been a full 24 hours since Walker passed away in a fiery car crash in Southern California.

Immediately after the spot ran, several fans went to Twitter to vent.

VIDEO:

What do you think???